Kim and Kanye Announce the Title of Their Newborn Via Kim Kardashian’s App


It doesn’t seem too farfetched imagining Kanye and Kim diligently writing out a list of baby names under the strict rule that the names boost their baby’s ego before it even has an ego.This activity could have proven long, stressful and full of roadblocks, as they would have soon realized Kanye already claimed most of the titles for himself. God? That wouldn’t work, unless they called their child God, Jr. But that could also get complicated, because of Kanye’s whole preexisting Yeezus thing. Meanwhile, if they tried to get more specific — bringing it down to an earthly manifestation of greatness — they could also run into problems. Picasso? Kanye’s already been that. Steve Jobs, Walt Disney? All already taken.

But it seems like the couple finally settled on something in the general aggrandizement category. (Though it must be said: as a name, it’s far more sonically pleasing than many celebrity baby names.) As Entertainment Weekly reports, today, following his birth this past Saturday, the couple announced North West’s little brother’s name on the Kim Kardashian West Offical App:


Though some fans had speculated that Kim and Kanye would continue in the direction of… direction-based names, Kardashian flattened this theory pretty early on. She’d told NPR:

Everyone keeps on saying South, and I think it’s so stupid…I don’t like South West, though, because that’s like — you know, North will always, you know, be better… she has a better direction. I wouldn’t do that. I don’t think we’ll go with another direction.

So there you have it. Perhaps next time around there will be fewer self-assured fan theories about antonymic names for the couple’s hypothetical next child. “Sinner” and “Blaspheme” simply would never happen. Right?