Yahoo pressed the off button on its streaming service, Yahoo Screen, last week.
“At Yahoo, we’re constantly reviewing and iterating on our products as we strive to create the best user experience,” Yahoo rep told Variety. “With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our Digital Magazine properties so users can discover complementary content in one place.”
An attempt to force its way into the streaming entertainment market, Yahoo launched Screen in September of 2013 with a library of syndicated and original programming. Yahoo differentiated itself from its primary rivals — Netflix, Hulu, Amazon, etc. — by broadcasting a single NFL game in Fall, 2015.
The end of the service seemed inevitable since the company announced it would stop making original TV-style shows during a quarterly earnings call in October. The company said it lost $42 million on its last wave of original shows, including the sixth and final season of Community, which it had acquired from Sony Pictures Television.
Though it has given up on getting into the entertainment business, Yahoo has not entirely given up on video content. The company will continue to produce videos for its various digital channels, including a daily news roundup from Katie Couric. Yahoo Screen’s exclusive programming remains available through the Yahoo TV channel.
The Yahoo Screen URL currently redirects to Yahoo.com.