Run the Jewels have not put out an album since 2014’s Run the Jewels 2 — unless you count Meow the Jewels, the cat remix album — but Killer Mike and El-P aren’t sleeping. Today, as a part of the New York Times Magazine ‘s insane interactive online music edition, RTJ dropped a virtual reality music video, to be viewed using the Times‘ VR app.
This is all very 2016, and the experience requires that newfangled cardboard goggle technology, but, luckily for those of us without said luxury, a sample has been released to YouTube. It’s perhaps even more bizarre there than it would be on its proper channel.
For those still in need of or wanting said cardboard gear, and the content for which it’s created, Run The Jewels also launched VRTJ, a new webspace on which they’ll post content semi-regularly — live content as well as art from their Art the Jewels gallery. With that announcement comes news that they’ll be selling fancy customized cardboard virtual reality goggles on Record Store Day, adding to what could already be the long list of limited edition merch you’ll be dying to grab on April 16.
Watch a sample of “Crown” below. The full VR experience can be found on the New York Times VR app, which is available on both Android and iOS.