Arguably the best show in Austin, Texas, during this year’s South by Southwest festival, the AdHoc showcase at Cheer Up Charlie’s wasn’t actually a part of the festival. The unofficial showcase featured 15 bands hand-picked by AdHoc, an independent promoter based in New York City that also publishes a blog and a print zine.
AdHoc was kind enough to let us set up a photo booth to take portraits of the bands — a slideshow of our favorites follows. Check out our Facebook page for an expanded gallery of the revelry.
Wall. Photo credit: Matthew Ismael Ruiz
All Dogs. Photo credit: Matthew Ismael Ruiz
Surfbort. Photo credit: Matthew Ismael Ruiz
PWR BTTM. Photo credit: Matthew Ismael Ruiz
Frankie Cosmos. Photo credit: Matthew Ismael Ruiz
Waxahatchee. Photo credit: Matthew Ismael Ruiz
Guerilla Toss. Photo credit: Matthew Ismael Ruiz
Dilly Dally. Photo credit: Matthew Ismael Ruiz
White Lung. Photo credit: Matthew Ismael Ruiz
Downtown Boys. Photo credit: Matthew Ismael Ruiz
