Exclusive Photo Gallery: The Bands of SXSW, via Our AdHoc Photo Booth

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Arguably the best show in Austin, Texas, during this year’s South by Southwest festival, the AdHoc showcase at Cheer Up Charlie’s wasn’t actually a part of the festival. The unofficial showcase featured 15 bands hand-picked by AdHoc, an independent promoter based in New York City that also publishes a blog and a print zine.

AdHoc was kind enough to let us set up a photo booth to take portraits of the bands — a slideshow of our favorites follows. Check out our Facebook page for an expanded gallery of the revelry.

Wall. Photo credit: Matthew Ismael Ruiz

All Dogs. Photo credit: Matthew Ismael Ruiz

Surfbort. Photo credit: Matthew Ismael Ruiz

PWR BTTM. Photo credit: Matthew Ismael Ruiz

Frankie Cosmos. Photo credit: Matthew Ismael Ruiz

Waxahatchee. Photo credit: Matthew Ismael Ruiz

Guerilla Toss. Photo credit: Matthew Ismael Ruiz

Dilly Dally. Photo credit: Matthew Ismael Ruiz

White Lung. Photo credit: Matthew Ismael Ruiz

Downtown Boys. Photo credit: Matthew Ismael Ruiz