Look at Onesies to Hear Snippets of New Music From Beyoncé


Beyoncé had not, before today, officially announced her new album. And… she still hasn’t. For those still willing to carry on, however, she just dropped more hints of — and seemingly actual clips of — new music. For what Beyoncé has announced is a new activewear fashion line called IVY PARK — that’ll be available on April 14 that’ll be available at Net-a-Porter, Topshop and Nordstrom — and the brand’s new website, as USA Today notes, seems to contain bits and pieces of music from the likely-to-be-upcoming album. So if you consider yourself an active eeyoncé fan, this should be perfect.

However, if you’re just a person who Beyoncé’s music and maybe doesn’t wish to be bombarded by well made advertisements for comfortable onesies (and other-sies) in order to hear it, you’ll find yourself in a bit of a pickle: Beyoncé’s new product, and the seeming teasers of new tracks, appear for now be intertwined.

On reaching the website, you’re instructed to turn the sound up — and can then hold to scroll through assorted tracks: The first bits are remixed fragments of “Formation,” but there’s some seemingly new material, too, which plays over black and white footage of Beyoncé and others modeling her new activewear. A separate video was released on YouTube, in which Beyoncé weaves metaphors about parks and giving birth to both Blue Ivy and giving birth to activewear:

The musician also shared the announcement on Instagram:

Elle also released their upcoming Beyoncé cover, teasing an article in which she’ll elaborate on the IVY PARK brand: