He’s maybe not the most famous actor in the world, but Nick Offerman has succeeded in becoming one of the best-known representatives of Modern Masculinity, thanks to his character of Ron Swanson on Parks and Recreation, as well as his real-life woodworking business, Offerman Woodshop. He’s also released two masculinity-heavy books, Paddle Your Own Canoe: One Man’s Fundamentals for Delicious Living, and Gumption: Relighting the Torch of Freedom with America’s Gutsiest Troublemakers. His Netflix special, American Ham, is also super manly. It should be no surprise, then, that he’s the face of Lagavulin whisky. And lucky for Lagavulin, too, as we’ll eat up anything with Offerman, even a whisky ad that’s capitalizing on Father’s Day and our love for Offerman’s beard.
The commercial has a simple premise: Offerman and his father — who must be his actual father, based on his eyebrows — go fishing on a lake and say absolutely nothing to each other, at least not verbally. Instead, their thoughts are communicated via subtitles and sighs. It’s a situation that should be familiar to anyone who has ever had the luck to go on a brief fishing excursion with their father or any other loved ones.
There’s really not much more to say about the ad than that. I mean, I guess you could meditate to it, if you like meditating to video clips that are trying to get you to buy whisky. And also feature Nick Offerman.
Watch the commercial below. Offerman is slated to next appear in the McDonald’s origin story, The Founder, which’ll be released in August. Oh, and Father’s Day is June 19, if you were wondering.