Watch: The Pleasantly Surreal Video for Mark Pritchard and Thom Yorke’s “Beautiful People”


Thom Yorke-related projects have almost always had memorable music videos, and his streak is continued by the video for “Beautiful People,” Yorke’s collaboration with Mark Pritchard, which was released today. Pritchard clearly also has a penchant for marrying his music to memorable visual elements — earlier this year, we spoke to him about the audiovisual installation he created with artist Jonathan Zawada. (The installation coincided with the release of Under the Sun, from which this song is taken.) This video isn’t Zawada’s work, though — it’s directed by Polish filmmaker Michal Marczak, and it follows a hooded figure as he makes his way through a surreal landscape. The landscape in question looks a lot like Iceland, except for little details like rocks falling upward and a general disregard for the laws of physics. Perhaps the most impressive detail, though, is the hooded figure’s face — it’s a sort of blank canvas onto which Yorke’s face has been mapped, creating a singularly disconcerting effect.