Jay-Z: Cross-Genre Prince of 2009


Hova’s had a big year: he turned 40, he went indie, his protégé Rihanna and collaborator Kanye rode their own superstar orbits into the stratosphere. Ah yes: he also made what was billed as a comeback album, The Blueprint 3. Despite some critical rumblings, Jay’s latest has taken over the proverbial airwaves, with the popular masses blaring that one song from Brooklyn to Charleston to Berlin and dubbing it the unofficial Yankees anthem and even the new “New York, New York.” Tonight, Beyoncé’s better half will ring in the New Year with Ri-Ri on Carson Daly’s New Year’s Eve spectacular and debut a new video for “On to the Next One” with Swizz Beatz. UPDATE: Included after the jump.

In anticipation of what we can only hope with be a grittier version of ’03 Bonnie and Clyde or, let’s be honest, I Just Wanna Love U (Give it 2 Me), we bring you the entire video catalog from The Blueprint 3. Here’s to you, Hov, and may 2010 be just as bright.

“D.O.A. (Death of Auto Tune),” the first single leaked off The Blueprint 3, slammed T-Pain’s favorite app and brought Jay back in a big way.

With Rihanna and Kanye on backup, the video for “Run This Town” gets The Warriors treatment, with torches and gangs and militia wear.

This. Song. Is. Everywhere. Your mom can sing along.

“Young Forever” featuring Mr. Hudson samples Alphaville’s 1984 synth-infused jam “Forever Young.” Black and white cinematography completes the retro feeling.

Rorschach ink blots, a Damien Hirst blinged-out skull, lots of product close-ups, and another monochromatic color scheme make “On to the Next One” look like a slick commercial. Painted faces and flaming basketballs add some needed edge.