Clever or Wasteful: MINI Cooper’s Viral Marketing Campaign
Inspired by the Paris City Transit Autority ad from 2004 to the right, Dutch creative agency Ubachswisbrun JWT decided to leave empty cardboard boxes (that presumably once held MINI Coopers) around the streets of Amsterdam. As Creative Criminals points out, Heineken recently did something similar with faux walk-in fridge boxes. While we’re always fans of clever advertising, especially of the guerrilla variety, creating fake garbage can’t be good for the environment — or the guys who have to clean it up. And yet, it’s really fun to look at.
View images and video of the reaction from people in the street after the jump, and let us know what you think.