Sure, iTunes has something like this, the new iTunes LP (pictured above) that will be a visual experience from the safety of your home computer. It’s a simulation of a vinyl, with animated lyrics and liner notes to fanboy the flame of your inner music geek. A clever idea, but in addition to not updating, LP doesn’t sync to your “iPortable library,” which is where MusicDNA comes into play, and also serves as one of its main selling points.
Will this finally be the end-all to online music piracy? Probably not. But with established labels signed on, such as UK’s The Beggars Group (home of bigwigs like Vampire Weekend, Radiohead, and Sigur Rós) and hip-hop heavy Tommy Boy Entertainment, the potential for growth is roofless (not ruthless). MusicDNA is launching a beta version this spring, so look forward to that, as well as the eventual full roll-out at the end of the summer.
What do you think? Will it prove to be a proper rival to the MP3, or is it just dead air space?