Noorda co-founded Unimark design studio in 1965 with Italian designer Massimo Vignelli and a group of other American and European designers, initially setting up shop in Chicago and Milan. As the New York Times notes, “Theirs was among the first international design firms to base their work on the Modernist principle that a good design could have a positive effect on all aspects of life, not just on business.”
A selection of corporate identity work below:
Identities for (clockwise, from top left) Pirelli, Biennale di Venezia, Agip, and the Milan Metro, never implemented.
Additional notes on Noorda at Fast Company.