Extreme Makeovers: Best and Worst Logos of 2008


We were in North Carolina over the holidays when we first spotted it — the new Pepsi label. No, we’re not living in a New York City cave, we’re just die hard Diet Coke fans. And while we’ll be the first to admit that design isn’t our forte, even we could see that the dated font and the oddly tweaked new logo were a total yuck. We can’t even get into the more phallic than ever shape of the bottle without breaking into uncontrollable giggles.

Luckily, we don’t have to. The brand identity experts over at Under Consideration have done an awesome job of wrapping up the best and worst logos of 2008, and no shocker, Pepsi made their list. Leave any brands you think they should’ve mentioned in the comments below — and before you write it in, the Obama logo doesn’t qualify because it was new.