“It is often said in Hollywood that no one sets out to make a bad movie, but the truth is people cheerfully set out to make bad movies all the time. It is more accurate to say that no one sets out to make a movie without having a particular audience in mind.”
– The New Yorker‘s Tad Friend in a revealing piece on movie studios’ reality-twisting marketing schemes; he focuses on Tim Palen of Lionsgate, a thrifty, smaller studio — most successful with Monster’s Ball and Saw — that has never lost more than 10 million dollars on a film.