It should be noted that Wyman thinks we should give the London 2012 logo a chance. Which is exactly what organizers said in the face of the original backlash, claiming that the logo would “evolve over time.” Rawsthorn, for one, is not buying it. And she insists that she’s not alone.
“I wish I could say that the London 2012 logo has grown on me, as the organizers predicted, but it hasn’t. Everyone else I’ve asked feels the same — designers and ‘civilians’ alike. Far from being ‘ahead of its time,’ it looks increasingly like the graphic equivalent of what we Brits scathingly call ‘dad dancing,’ namely a middle-aged man who tries so hard to be cool on the dance floor that he fails.”
Lance Wyman’s logo; the aforementioned four-letter spoof
So what do you think? Should they go back to the drawing board, or is there a way to fix the current version? When it comes to the Olympics, does sport ultimately trump design?