“Audiences are changing. The over 30-audience is the target for much of the independent arena – whereas the new generation represents an interesting contradiction. There is no question that the current college audience is much more sophisticated about cinema- about art film or international and independent work- than was my generation 30 years ago. But frankly they seem to have less interest in it. Or at least they have a greater range of activities to engage in and thus are more selective and demanding about how they are going to spend their hard-earned dollars.”
– Geoff Gilmore, the director of the Sundance Film Festival, asks if the next generation will embrace festival attendance and discusses the need for constant evolution. [via Nikki Finke]