1. Alicia Keys has posted an open call for a “head blogger” to help run her forthcoming girl power site, IAAS.com (I Am A Super Woman). [via TwentyFourBit] 2. How Conan O’Brien went from being a web luddite to picking fights with Justin Bieber on Twitter. [via NYT] 3. Is NBC’s “behavior placement” even more annoying than their product placement? It’s certainly just as obvious. [via WSJ] 4. New York Magazine‘s Approval Matrix feature is becoming a pop-culture TV show on Bravo; we’re imagining something akin to the old Best Week Ever, but smarter. [via NYO] 5. Gang Of Four is giving away vials of their own blood and Sony Walkmans to help raise money to record a new album. [via NME]