Does the Custom Typeface Match the City?


Global-based web project CitID is enlisting the help of artists to give cities worldwide a typeface makeover. As they explain on their website, “Our hope is that creatives from around the globe will make a logo or a visual interpretation of the city closest to their heart.” We rounded up a few of our favorite designs from larger cities around the country to see if the fonts matched the local scenes; let us know what you think in the comments.

1. New York, New York The mirrored skyscraper-esque font is more cosmopolitan than unshaven Brooklyn hipster. That said, we do enjoy anything that sparkles.

2. Austin, Texas The twangy Austin logo is a little too big belt buckles for our taste. Come on, this is the city that hosts SXSW!

3. Detroit, Michigan The electric Detroit logo is splattered in brightly-colored paint that drips like oil. A little messy and a little gritty, just how they like it.

4. Los Angeles, California Very modern and angular, L.A.’s logo doesn’t quite reflect the laidback vibe the area is known for, but it does remind us of something we’d spot in the Getty.

5. Portland, Oregon

Which is more perfectly Portland: creatures that look like they were pulled from the cover of a Shins album or a one-eyed Bigfoot riding a bike?