Jeff Mayer, founder and designer at 718 Made in Brooklyn, is a street culture fanatic — and he’s banking that there are lots of other urbanites out there like him. Mayer’s passion for NYC street culture began when he was a professional BMX rider in the ‘80s. Customizing bikes, skateboards, and surfboards grew into an interest in design and then he started making lighting, seating, and storage units inspired by the city’s streets and subways.
Exhibiting recently at BKLYN DESIGNS, Mayer showed coolly crafted skate boxes for displaying decks, customized subway lanterns, hats and kid’s clothes that promote cycling and subway commuting, and seating and lighting that riffs on the MTA’s signage. Besides design, the 718 Made in Brooklyn site flaunts Mayer’s photography, which reflects his interest in a city in constant motion and delves underground to cover DJ culture with equal enthusiasm.
Click through below to view a gallery of his work.
718 Made in Brooklyn Skate Box
718 Made in Brooklyn Subway Lanterns and Cubes
718 Made in Brooklyn Red, Black, and White Cap
718 Made in Brooklyn Subway Kids Tees
718 Made in Brooklyn Bench
718 Made in Brooklyn Subway Tube Lamp
718 Made in Brooklyn Red, Black, and White Carpenter Pencils
718 Made in Brooklyn Subway Baby Onesies