So, it could be argued that PBR jumped the shark way back when with trucker hats. But we’re wondering whether this news will put the nail in the coffin of what was once known as “the hipster champagne.” C. Dean Metropoulos, who made his name managing brands like Bumble Bee Tuna, Vlasic Pickles, Chef Boyardee, Duncan Hines and Ghirardelli Chocolates, has reportedly acquired the Pabst Brewing Co. (which also includes Schlitz, Old Style, Lone Star, and Colt 45) for $250 million.
In other news, there’s also a strong chance that PBR will become the beer of choice for moms, kids whose parents hate to cook, and pregnant women.